.jpeg)
Popular Ghanaian model and media personality Hamamat Montia has sparked conversation online after openly expressing her surprise at the massive global influence of American streamer IShowSpeed.
Speaking during a discussion on #StarrChat on Starr FM, a subsidiary of the EIB Network, Hamamat admitted that while she was aware of IShowSpeed as a streamer, she had no idea how huge his brand had become worldwide.
“I knew IShowSpeed was a streamer, but I didn’t know how big he was,” she revealed.
Her comment quickly resonated with many Ghanaians and Africans who are only now beginning to fully grasp the scale of the streaming and digital creator economy.
From Streaming to Global Stardom
IShowSpeed, whose real name is Darren Watkins Jr., has evolved from a gaming streamer into a global internet phenomenon, commanding millions of fans across YouTube, TikTok, Instagram, and live-streaming platforms.
Beyond gaming, his influence now cuts across music, football culture, fashion, and global youth entertainment, with appearances at major events and collaborations with top brands and celebrities.
A Wake-Up Call for Traditional Media
Hamamat Montia’s reaction has ignited wider discussions about how digital creators are quietly surpassing traditional celebrities in influence, reach, and cultural impact — especially among Gen Z audiences.
Many listeners on Starr Chat agreed that Africa is still catching up to how powerful online creators have become, noting that streamers like IShowSpeed can command attention that rivals — and sometimes exceeds — that of mainstream entertainers.
Social Media Reacts
Following the discussion, social media users shared mixed reactions:
• “This is how powerful the internet has become.”
• “Streamers are the new superstars.”
• “Africa needs to take digital creators more seriously.”
The Bigger Picture
Hamamat’s statement highlights a growing reality: fame today is no longer limited to music, movies, or television. In the digital age, a streamer with a phone, a camera, and personality can dominate global culture.
And for many, this realization — just like Hamamat’s — is coming fast.